The Intellectual Property Appellate Board (IPAB) has implemented stricter enforcement measures for trademark violations, focusing on deterring counterfeiters and brand misuse. Repeat offenses now carry fines of up to ₹25 lakh, along with potential criminal proceedings including imprisonment for willful infringement.

These changes signal the growing importance of intellectual property rights in India’s innovation-driven economy. Businesses are urged to register their trademarks, actively monitor unauthorized usage, and pursue enforcement when needed. The IP team at DRS Legal Consultancy is currently helping several brands streamline their registration process and develop IP protection strategies.